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          Introduction

          Introducing the work of the Korean Food Foundation

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          What is Korean Food Globalization?

          It is to make our food a cuisine culture that can be enjoyed by many people around the world.

          It is also to develop Korean Food, with its proven excellence as the basis. Also, by expanding the Korean cuisine culture both domestically and internationally, we help improve the business opportunities for agriculture, forestry, fisheries, restaurants, tourism and culture. These improvements will boost the image of Korea through Korean Food Globalization.

          What is Korean Food?
          Korean food is the food that was passed down by the ancestors of Korea. It is also the food that is totally indigenous to Korea.
          Traditional Food
          Traditional food is food that is passed down from generation to generation in Korea. The agricultural and marine products of Korea are the core ingredients of Korean Food and these ingredients give it a unique taste, aroma and color, which can only be found in Korean Food.

          Korean Food Globalization's Virtuous Cycle System

          Korean Food Globalization's Virtuous Cycle System chart

          Foreign Information Research

          1. 1.Identify the status of local Korean Food businesses
          2. 2.Identify barriers that hinder the development of competitive local Korean restaurants.
          3. 3.Create opportunities for the advancement of franchises and other businesses.
          4. 4.Identify the consumer demands according to local policies.

          Recommended Policies

          1. 1. Utilize the consultative groups of Korean restaurants.
          2. 2. Minimize conflicts between existing restaurants and overseas Korean communities.
          3. 3. Select backup candidates different from recommended restaurants.
          4. 4. Link with business related to consulting and dispatching cooks

          Domestic and International Advertisement

          1. 1. Develop Advertisement Models in connection with the export of food supplies and manpower supply and demand.
          2. 2. Propose the construction of a 'Korean Food Complete Exhibition,' which can be a landmark for a possible One Stop Korean Food experience.
          3. 3. Advertising linked to K-pop and the Korean Wave
          4. 4. Propose advertisement businesses from contests that nationals and policy customers participated

          Feedback per Business

          1. 1. Develop Advertisement Models in connection with the export of food supplies and manpower supply and demand.
          2. 2. Propose the construction of a 'Korean Food Complete Exhibition,' which can be a landmark for a possible One Stop Korean Food experience.
          3. 3. Advertising linked to K-pop and the Korean Wave
          4. 4. Propose advertisement businesses from contests that nationals and policy customers participated
          The Necessity of Korean Food Globalization

          The Necessity of Korean Food Globalization

          The global food industry is bigger than the IT, automobile, and steel industries. It is also one of the most promising industries.
          bullet World Market Size (‘09) : Food 4.9 trillion dollars, IT 3.5 trillion, automobiles 1.6 trillion, and steel 0.5 trillion.

          Market Size Per Business Section,Food Industry Market Size chart

          Market Size Per Business Section (Unit : 10 hundred million dollars | Datamonitor 09)

          Food:4931,IT:3500,Car:1600,Steel:500

          Food Industry Market Size (Unit : 10 hundred million dollars | Datamonitor 09)

          Food:Europe=1000,Asia=2000,World=4,500
          IT:Europe=1200,Asia=2300,World=4,800
          Car:Europe=1300,Asia=2500,World=6,500

          Korean Food promotes health and well-being. It is a product that fits the healthier food-consuming trend of the world. It has huge potential to be enjoyed by many people around the world.
          The nutrient characteristics and long history of Korean Food are the basis for its development as an international cultural product.

          Food-consuming trend of the world

          Promote for Well-being

          Fermented product, functional food, organic product, eco-friendly

          SpecialNourishing Food(Good for diabetes,and to supply nutrition)

          LOHAS Health and Enjoyment Eco-friendly Product

          Work Leisure Culture

          Convenience

          Generalization of eating out, package take-outs, DIY(Do-it-Yourself) product

          Emotional Consumption

          A variety of food culture, Aim for gentrificationPromote health and dnjoyment

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          <Regulations on the Promotion of Information Communications Network and Information Protection>

          Article 50, clause 2 (Prohibition on the Collection of E-mail Addresses without Consent) 

          1. ① It is forbidden to use an automatic e-mail address collection program, or any other means necessary, to collect e-mail addresses without the consent of the homepage manager or employer.
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          3. ③ It is forbidden to send information by e-mails acquired in violation with the first and second clause. [Added 2002.12.18]

          Article 50, clause 3 (Consignment to Send Advertisements or any other Promotional Information for the Gains of Profit)

          1. ① Anyone who consigns to send advertisements or any other promotional information for the gains of profit must make sure that they abide by Article 50, clause 2. 
          2. ② In accordance with clause 1, the person that consigns to send advertisements or any other promotional information for the gains of profit is responsible for any losses that might occur due to the violation of laws. [Added 2002.12.18]

          Article 74 (Punishment) 

          1. Anyone who has violated the following clauses will be sentenced a maximum of 1 year in prison or a fine under 10 million won.
            <Revised 2005.12.30, 2007.1.26, 2007.12.21>
          2. ① Any violators of Article 50, clause 2, by collecting, trading, distributing, or transferring information.
            [Partially Revised 2008.02.29 Law 8667]

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